Kamal Haasan has come up with a new revenue model for his mega budget project, Vishwaroopam. The rumour is that the actor has made a negotiation worth Rs 50 crores with DTH (Direct To Home) players for releasing the film on TV on 11th January, the day of its theatrical release itself. It will be a onetime release on television and will not be recordable.
It is also heard that the Tamil Theater Owners’ Association are in a deep state of shock and are supposedly threatening to ban the release of Vishwaroopam in theaters. An emergency meeting with Kamal Haasan will be held today and the association looks to sort out the issue.
There are fears amid the theater owners that if this model indeed succeeds, many small films would adapt to this one for extra income.