It has long been accepted that Rajinikanth is a phenomenon. His films Muthu, which was a grand success not only in India but in Japan as well, Sivaji – the Boss and the recent Endhiran all stand testimony to this.
This 60-year-old actor, who is still the undisputed Superstar of Kollywood, recently has one more feather to add to his cap! Yes, Endhiran/Robot has been selected as the case study by the Indian Institute of Management – Ahmedabad for the students to analyze the business of cinema and its success.
