Ajith fans are determined to kill piracy which is detrimental to so many within the industry and are planning to lead by example. The audio launch of Mankatha was held recently and Sony Music which had acquired the audio rights of Mankatha have made a killing thanks to prebooking and the fact that they made sure the music was available online via legit sources. Sony Music also used their association with leading mobile operators to ensure that the music could be downloaded as ringtones and the like.
All this has resulted in record sales for the music album and Sonic Music as well as the entire Mankatha team are delighted. There has been almost 100% sales which is a brand new record. The icing on the cake is the fact that the teaser for Mankatha has become the most googled trailer in recent times.