Why this Kolaveri Di?, which created an online rage soon after it appeared in the internet continues its success ride. The song which crossed 50 million hits on the YouTube, has recently received 2 awards at the prestigious Creative Abbys awards at The Goafest 2012. It has bagged Gold in the Direct category and a Silver in the Digital and Interactive category.
Ecstatic over their achievement, the song’s audio label, Sony Music said that the Kolaveri song has set a new trend worldwide and that the success of this song would definitely be written in golden words in the history of music industry. The Kolaveri song was composed by debutante Anirudh Ravichandran and the lyrics and singing was by none other than national award winning actor Dhanush. The song featured in the movie 3, by Asihwaraya Dhanush, starring Sruthi Haasan and Dhanush.
The makers claimed that this out of the box song was in Tanglish, a cross breed of Tamil and English. CNN called it the most popular number of the year in the whole world; BBC broadcasted it in their channel and the song inspired flash mobs in Chennai, Mumbai and even New Zealand.