"KABALI IS LIKE ANOTHER CANNES AWARD TO ME"

Interview Team : Arvind Sundaram, Ashok Kumar, Jyothsna, Venkat

After the first look posters of Kabali were released, everyone was in awe with them. This man, Vinci Raj, is the unsung silent hero behind Kabali's posters. Not just Kabali, he has worked in many other films like Attakathi, Soodhu Kavvum, Mundasupatti, Indru Netru Naalai. Here, he shares his experience working in Kabali and meeting his favorite star Rajinikanth. 


  An introduction about you:

Currently I am living in Bangalore, but I am a typical Chennai guy

I did my schooling in Boston Matriculation in Nandanam. Then, it was BCA followed by MBA in Human Resource Management. I was good at drawing and had a great interest to make it big in the creative field. As a result, I did my second masters degree (M.Sc.Visual Communication) in Loyola College. Currently I am living in Bangalore, but I am a typical Chennai guy.



The path you have travelled:

I got many awards for my works in the advertising field, one being the prestigious Cannes Award in 2010

Well, after finishing my Masters in Loyola, I started working in Advertising Agencies as Designer and Art Director. I got many awards for my works in the advertising field, one being the prestigious Cannes Award in 2010.  With regard to films, one fine day, through one of my friend Moses (Ranjith's associate director), I happened to meet director Pa. Ranjith and producer C.V.Kumar, who wanted me to design the posters for their film Attakathi. I was confused if I could make it, but both of them gave me the confidence and freedom to do it. I am mostly into advertising and not a mainstream designer, but when my good friends ask me to work for their film projects, I don’t say no. That is why I have been doing C.V.Kumar's films- Soodhu Kavvum, Mundasupatti, Thegidi, Indru Netru Naalai and Ranjith's Attakathi, Kabali. We three, share a good rapport and comfort level.



How Kabali happened?

It happened only because of Ranjith. The full credit goes to that man. If not for him, Kabali wouldn't have carried my name as the poster designer.


How different was it working in Kabali, from your other films?

It is once in a lifetime opportunity to work in a film like this. I wanted to live it to the fullest

More than anything, it was a Thalaivar movie. So that in itself was a big difference. It is once in a lifetime opportunity to work in a film like this. I wanted to live it to the fullest. So I took more time to complete the posters, compared to my previous films. Thanks to Ranjith for giving me that freedom.



Did you work specially on elevating Superstar's mass and charisma to a different level?

When Rajini sir is in the frame, it is magical

Not exactly. It was not just me. The costume designer, photographer and others contribution too worked in the favor of the poster. I just had to decide which colors will suit the overall tone of the movie. When Rajini sir is in the frame, it is magical. So, the success of the posters is a team effort.



We spotted Rajinikanth's face in Kabali's font design. Was that intentional?

All the posters are theme based

Ranjith and I felt that the font design should be supportive of the film's story. Rajini sir's face in the poster was intentional for the fact that it depicts the central theme of the film. All the posters are theme based.



How many posters have you designed for Kabali? Is everything out?

I designed 10 posters, out of which, only 4 are out

No. I designed 10 posters, out of which, only 4 are out. 6 more posters are yet to come. I guess the production team is saving it for the best. You will be seeing more posters in the upcoming days.



Is there any change in Ranjith’s character, from Attakathi to Kabali?

I have grown a huge respect for Ranjith in these days

Absolutely no. He has been the same good-hearted person, who understands me well, and who is a good friend of mine. Not just me, in general also, he is a great human being and a gentleman. I have grown a huge respect for him in these days.



How was the experience meeting and interacting with Rajinikanth?

I told Rajini sir what is needed from him and he gave me much more than what I had expected

It was a great moment indeed. I am a huge fan of Rajini sir. I have grown watching his films. So, when a fan meets his favorite star, that moment is priceless. I was on cloud nine. The poster photoshoot happened for two days, and those are highly memorable days of my life. I told Rajini sir what is needed from him and he gave me much more than what I had expected. I was happy, both as a fan and a designer.



What is Kabali to you?

Kabali is a pathbreaking film in my career

It is like another Cannes award to me. When I started my second innings after my accident, Kabali came as a shocker. It is a pathbreaking film in my career. Kabali is full of positivity for me.



Any upcoming projects?

Well, I am in talks with producer C.V.Kumar's next film. Official information will reach you soon. If offers come, I am open to it, but, I am more into advertising.



FACEBOOK COMMENTS

ABOUT THIS PAGE

This page hosts exclusive interviews with actors, actresses, film technicians and related celebrities. The interviews are generally personal views of the guest about their projects and film related matters. People looking for information about actors, actresses, directors, music directors, cameramen and other technicians will find this page useful.