"WE ARE AMONG THE FIRST FEW PEOPLE WHO GET TO WATCH AN ENTIRE MOVIE"

Interview Team : Avinash Pandian, Jyothsna, Ashok Kumar

Did the intriguing posters of Suriya starrer 24 impress you? Here is Deepak Bhojraj, the brain behind those mind boggling designs talking to Avinash Pandian about himself and his association with the film industry.


Tell us something about yourself. Are you a designer or an editor?

I’ve worked in all Mani Ratnam’s films post Yuva but for his last release OK Kanmani.

I’m basically an ad filmmaker. I’ve directed around 40 ad films. At one point my work started to

get boring and that’s when I started to cut promo videos for films. I’ve worked in all Mani

Ratnam’s films post Yuva but for his last release OK Kanmani.



When you’re good at it, why not turn into a full time editor?

Recently I worked in Irudhi Suttru to fine tune the final product.

People ask me to edit films but I somehow don’t think I have the patience to cut a full film. I do

help filmmakers in packaging the final output. Mostly we will give them a few suggestions and if

needed I will edit a few portions. Recently I worked in Irudhi Suttru to fine tune the final

product.



Your contribution in 24?

I don’t remember any films releasing these many first look posters as we did for 24.

I came up with strategies for the promotion of the film through posters and promo video cuts. To

my knowledge, I don’t remember any films releasing these many first look posters as we did for

24. Thanks to the great support of fans that made all the posters go viral which gave us a fear

which made us offer them more. Our initial plan was to release one poster on the 24 th of every

month starting from November. Then the poster counts kept adding on for other promotional

activities like the teaser and audio release announcements.   I also worked on the teaser, trailer

and the promo videos of 24.



Working experience with Mani Ratnam?

Associating with people like Mani Ratnam and Vikram is very inspiring

He is someone who doesn’t force you to do things but gives you the freedom to come up with

different ideas. Same with Vikram Kumar. I have worked with him in Manam before.

Associating with people like Mani Ratnam and Vikram is very inspiring. On seeing their work,

you would always want to do something special to excite them and that is how they extract good

work.



About your process of teaser and trailer cuts? Do you get to watch the entire film well in

advance to cut the teaser?

All the trailers I have cut will have a story by itself.

Luckily yes! We are among first few people who get to watch the entire movie. Cutting a film’s

teaser and trailer is a very exciting job. I keep thinking a lot and then try to come up with a story

for the trailer. All the trailers I have cut will have a story by itself.



About your designs? Do you have a web portfolio to display your works?

I have my own studio set up at Ooty where I do all my photo-shoots.

We have been doing promotional poster designs for films from Nootrenbadhu with the passion to

do something unique every single time. So far, we have been getting projects only based on

acquaintance. But now a lot of people are asking us to have our own website, we have a thought

of making a website. I have my own studio set up at Ooty where I do all my photo-shoots. The much talked about 24 posters were all shot at a studio by G Venkat Ram and the designs were done in my studio in Ooty. 



The eagle that is semi-hidden in one of the posters that features Athreya. Is the eagle part of

the script? If yes, does it have a name?

The eagle has a significant role in the film

Not just the eagle, there are many things that are subtly told if you look at the posters. Everything

shown in the posters will have a connect to the film and nothing has been added to ornament the

output. Coming back to the eagle, yes, the eagle has a significant role in the film but I cannot

reveal anything more about at this point. You will find yourself in a few days from now.



Mani, one of the characters that Suriya plays looks to be a watch mechanic but he is shown as

a pilot in a one of the posters?

Nothing has been done to deceive the audience

Like I said earlier, nothing has been done to deceive the audience. If we are adding something

that doesn’t feature in the film means we are cheating the audience and making them expect

something they are not going to witness.



About the equations shown in the title card? Are these just random equations or does it carry

any meaning?

They are time travel equations

When I was discussing about 24 script with Vikram, we wanted to come up with a fresh concept

for the title design. We kept thinking about it for a long time and that is when this equation

concept tapped my mind.

They are time travel equations. Stephen Hawking has in fact written a book about time travel

equations which was one of our inspirations to use it for the title card



Directorial plans?

I’ll direct a film for sure.

Definitely yes, I came to the industry to become a feature film director. I’m working on scripts

and when the right time comes, I’ll direct a film for sure.


Tags : 24, Deepak Bhojraj


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