Of late I see that quite a few Bollywood films are blatantly making some antiquated belief on South Indian’s lifestyle. The movie Dirty Picture makes the assumption that all South Indians sport a forehead with vibuthi all the time. I was watching the movie ignoring that at first trying to get into the story but it got to a point that it was overly absurd. Not all South Indians are dark and wear Veshti and vibuthi all the time. There was a scene in the movie theater or award function and the director used the whole dark skin vibuthi to highlight that it was filled with South Indians. Shame on the director for resorting to such gimmicks! It is getting to a point that is very similar to blackface representation in the 50s and 60s in Hollywood. 

Another movie that got on my nerve was Ra.One. Shah Rukh Khan, shame on you! You have the nerve to make South Indians as caricatures and then translate your flop movie into Tamil and release it in South India. FYI, we are the ones who speak proper English and it is you guys who can’t speak a word of English properly. We all are not going to add curd to pasta. The annoying fact was the language used by none of the so called South Indians could be classified as Tamil, English or Tanglish. Could you not hire a South Indian guy and get the accent right? Outrageously ridiculous casting! No wonder the movie flopped. 

Bollywood, please look at any national hit from South India like Roja or Bombay. They succeeded because they portrayed North Indians right. I guess you guys need to get some kind of sensitivity training. Perhaps deep down you guys are behaving like the uneducated and uncultured people on the road who think that "madarasis" are like that. If that is the audience you are catering to then good luck! Your movies will never be a hit in South India like say Lagaan.