In UK, winter has arrived early and generally with shortening days, it can get depressing at times. What is key about Endhiran is the happy vibes it has spread all around. Certainly it has brought lots of cheers this weekend in our household. In my observation, Avatar created such happiness throughout world (obviously given English language, it had world-wide reach). Endhiran has matched that publicity within its reach to applicable audience.

Shankar’s 10 years dream has become reality and it is heartening to see, this effort has brought out potential of various departments that has combined to get the final output to screen (agreed Animatronics area already has made its name – Stanwinston studios) – Visual Effects by Indian Artists Pvt ltd team. If I saw the title credit properly, Stunts, Make-up, photography, dance, mechanical aspects, art, costumes (stunning colors in Kilimanjaro song and throughout for that matter), editing, sound effects, locations, production management must have been an experience for Sun Pictures and they are continuing to amaze with right utilization of Sun TV reach to keep viewers tied-up via various functions, script management, direction management, audio (songs, audio), lighting etc. (list would go on and on......). It is amazing to see how many have worked hard in the background to realize this dream of “Shankar – Direction Super Star”.

India has successfully established itself as a destination for Software outsourcing. Success of Endhiran/Robot in Media & Entertainment industry looks to have opened opportunities for areas like Visual effects (office based work). Key is preparing case-study to explore outsourcing Hollywood work to India. I am certain, if marketed rightly, opportunities would open up.

Making of Endhiran/Robot DVD: Most awaited output from Shankar & team. It would be great to hear views of various people from different departments that have contributed to this output. There may be many unsung heroes who would come to light.

There were various opinions heard like – There cannot be another movie like Endhiran/Robot anymore in Indian cinema etc. Also, Rajini to retire from movies on high etc. Endhiran/Robot should be seen as an excellent beginning for sci-fi movies of this grandeur. Rajini’s new dimension in acting is witnessed in Endhiran/Robot. We need to take a look at Amitabh Bachchan, Sean Connery, Jack Nicholson, Gregory Peck et al. Never know what exciting characters/roles writers/directors may come up with. We can only wish that Rajini keeps acting.........

Best Wishes,

DLN [D.Lakshminarasimhan] (a) Anand
Email: NARASIMHAN_D@YAHOO.COM