SPELL GOES GLOBAL
Behindwoods Visitor Jayanthi Raja Seenivasan
views expressed in this column are that of the visitor.
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– Watch the movie, watch the channels,
watch the joy on the viewers coming out
of the theatres my choice of title would
certainly not be confronted as an exaggeration.
The tinsel world is spellbound with joy
that a Kollywood production is creating
ripples across global frontiers. The Endhiram
team would have expected soaring success
but not to this magnitude. The coffers
are overflowing. Conceptualised at a Kollywood
studio for the Kollywood and bollywood
screens ,the laurels are echoing at Hollywood
I was stepping out of one of the state
of the art Cineplexes in Chennai when
I heard a comment, I would rather say
a compliment from another viewer whose
words just brushed past me, "Oh my
god, I am yet to watch it many more times
to read between the lines of the Endhiran
team's technical and technological expertise.
I find something refreshing each time,
the Super Star's unmatched performance,
Director Shankar's simply superb storyline
and screenplay, A R Rahman's mellifluous
music, Sabu cyril's scintillating cinematography,
World beauty Aishwarya Rai's subtle yet
strong performance, Vairamuthu’s
lyrical splendour making the song sequences
seam well with the situations, the lightly
painted comedy by the emerging duo, Santhanam
and Karunas, the enthralling locations
for the song sequences etc, etc.”
Overhearing him made me realize that he
is watching it for the seventh time within
a span of three days of its release and
believe me I saw him coming out freshly
enthralled, passing comments as though
a first time viewer. It truly moved me.
Star Rajini if we say has truly become a global
star overnight, it will not be an exaggeration.
My friend from New York buzzed me after watching
the first show, knowing that I am yet to watch it
she just made one wholesome line, 'I have never
before seen so many foreigners watch a Tamil film
for that matter any movie from the Indian shores.
They not only watched but enjoyed thoroughly too.'
That probably will suffice in one line lakhs of
compliments that are still pouring in. The four
pillars of the Endhiran team- Super Star Rajini,
Sun Pictures, World beauty Aishwarya Rai and Oscar
Awardee A R Rahman have given their best to shape
this master piece of Director Shankar. Avid readers
of Sujatha's novels expressed a mild tinge of sorrow
that they missed him who would have rejoiced his
contribution to this skyrocketing creation touching
Like the robots turning their heads in the movie,
this movie has made the global viewers and in particular
the entire world turn towards the Tamil tinsel world.
Endhiran has created a new landmark that will be
a prestigious tag of reference for any entrant into
the world cinema.
Rajini usually creates magic in two ways besides
his acting prowess. Either he creates a sequence
of mind boggling styles or a particular new style
in eye catching sequences. In this movie the Director
has infused both styles and sequences as Rajini
the Robot races in par with Rajini the Scientist.
The fear that was dwelling deep in most of the viewers'
minds was that the super hype created by the audio
launch and the special pre-release trailers should
not be disappointing because its their super star's
movie. It is well known that expectations create
disappointments then what will be the fate of super
expectations created worldwide. After watching the
movie and the reviews that are flowing in probably
creating new records, it is a heartfelt feeling
that the super duper expectations triggered have
not gone in vain.
In fact all laurels to the production house Sun
Pictures for having had confidence in the team to
shell for such extraordinary and extravagant expenses.
Greater appreciations for their marketing competency
right from the fantabulous audio launch in Malaysia
to the trailer launch, all executed with a USP and
absolutely with no fear of hiking the Rajini fans'
expectations. Thank goodness, the flaunting hopes
created by the Sun Pictures’ Head Kalanidhi
Maran have not been belied. Salutations to the production
house for having encouraged the making of such a
world class movie.
It’s a movie that has been worth the long
wait. Science fiction from the shores of Kollywood
picturised in an absolutely international style
without compromising on the expectations of the
die hard fans of Rajini and Shankar is by itself
a great achievement. It is the most difficult task
to cater to the satisfaction of millions across
the world. Rajini's style and new avatar as the
Robot has certainly appealed to the masses across
frontiers but more so the best treat to today's
generation. I could see the theatre reverberate
with bearable whistles and lovable hoots all through
Rajini's presence as Robot on screen and the last
20 minutes kept everyone glued to their seats.
This movie has certainly touched all the viewers
sans any barrier. For a Rajini movie this may not
be new because I have seen a crawling toddler enjoy
Rajini on screen if not in par with a teen or an
octogenarian. Super Star has always held the magical
wand of impressing beyond barriers be it age, language
or countries which still is amazingly growing leaps
and bounds with every passing moment. It is well
known that Shankar has a separate class of followers
but the real surprise is all about a Shankar's movie
for the first time impressing a kinder gardener,
a teenager and a senior citizen and making them
sit through the three hour spell with not a spec
of restlessness. Maybe still the reason being Rajini
on screen, but the complete credit to Shankar for
having given Rajini a totally new image - the hot
happening brand today ‘Robot’ when the
world is daunted and haunted by computer freaks
and the IT geeks.
Every component in Endhiran gels so well with the
storyline that nothing can be discarded as an added
tag on or ignored as an extra fitting. Everyone
has given their best to give life to the characters
that Endhiran is finally full of life bouncing with
joy. Sun Pictures has given the motivation and the
necessary push to put this inspiring creation on
the world map.
It is sure to surpass records and create new benchmarks.
Sure to create history to go down in the books of
A movie for the scientists, a movie for the dreamers,
a movie for the Rajini fans, a movie for the Oscar
winner A R Rahman’s admirers, a movie for
the music lovers, a movie for Hollywood movie buffs,
a movie for writer Sujatha's fans, a movie for graphic
geeks, what else and what not.
Most of all a perfect movie for the common man who
just enjoys a three hour entertainment with absolutely
well defined and distinctly designed shades of romance,
comedy, fight sequences, songs and of course a gripping
storyline. These days a weak storyline and screenplay
cannot scrape through to even minimal success, mind
you even with the strongest star cast.
Kudos to the entire team of Endhiran. My heart like
any other viewer, will not be at peace if the ultimate
credit is not given to Director Shankar for having
conceived to venture into a totally novel path in
film making and having found the right hands and
hearts to give life to his dream of a decade.
Let many more such pieces of Art emerge from the
floors of Kollywood to craft magic around the globe.
Indian cinema’s past and present can boast
of cream of the creators who have given fine movies
touching new heights each time. This time it’s
been Endhiran surpassing old records.
Endhiran would certainly have triggered many a spark
in the Directors waiting to make their debut to
start thinking ‘out of the box’ to make
an ‘out of the reach’ impact. Days are
not far away when Director Shankar’s creations
may top the Hollywood charts. We will wait to lift
our collars again with pride and joy.
Jayanthi raja seenivasan
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