the campaign. Because women are still under purdah and there are not many actresses, the Government kept wringing its hands. Some one then suggested our own Aishwarya Rai to appear in the promotional campaign. Aware of the huge fan following she enjoys among the film audience there, the Pak government approached India to allow her to work. The Indian side agreed and soon Aish will appear in a promo for pulse polio along side the famous Pakistani singer, Javed Ahmed.