Busy bee Jiiva, who is presently working on Neethane En Ponvasantham and Mugamoodi, has become the brand ambassodor of the south for a top DTH service provider. The same brand has the Bollywood superstar Shah Rukh Khan as its brand ambassodor for the north.

If reports are to be believed, Jiiva has been roped in for a massive sum. The actor, who also has Endrendrum Punnagai and Ravi K Chandran’s Yaan in his pocket, will start shooting for the ad campaign very soon.